Effective - 10/15/2012
Last Updated - 06/20/2016
Personally Identifiable Information ("PII”) is information that identifies a specific user. It may include your first name, last name, address, e-mail address, telephone number, social security number, credit card information, bank account, PayPal or other payment service account information, social network account information such as Facebook account information, or any other information that specifically identifies a user.
When you engage in certain activities on the Site, GiftFly must collect PII from you to complete your order or otherwise process your transaction. Activities that require GiftFly to collect PII include creating a GiftFly account, purchasing a GiftFly giftcard, redeeming a GiftFly gift card, submitting content (such as comments, reviews, photographs, or videos) to the Site, contacting GiftFly with a question or concern, entering a contest or sweepstakes, completing a survey, sending best practices and promotionals email offers and redeeming or signing up for a special offer. You may access the Site without engaging in any of these activities. However, if you choose to engage in any of these activities, GiftFly will collect PII from you. Some of the PII is mandatory and some is optional based upon the certain activity.
GiftFly does not allow other parties to collect PII about an individual consumer's online activities over time and across different websites when users are on GiftFly's website.
Emails that GiftFly sends to you may include a web beacon or similar technology that tells GiftFly whether you have received or opened the email or clicked on a link in the email.
GiftFly uses the PII and other information that it collects to activate and operate your GiftFly account, authenticate and identify you for security and other purposes, fulfill your orders for products and services, communicate with you about your account or orders, respond to your feedback, questions, or concerns, contact you about new products or services or for other marketing purposes, administer contests, sweepstakes, surveys, and special offers, diagnose and troubleshoot problems with the Site, improve your experience with the Site, tailor advertising content to your interests, track information you have provided to us, such as your user preferences and preferences regarding receiving emails and other communications, and to analyze site usage for market research and other purposes.
GiftFly will not rent, sell or lease your personal information to any unaffiliated person or entity without your express consent.
GiftFly may share your name, contact information, and personal message with the recipient of your gift card and specific businesses that have contracted to offer GiftFly services.
GiftFly works with other companies that help it run its business. These companies ("Service Providers”) may provide services to GiftFly such as processing payments, delivering customer or technical support, sending emails on GiftFly’s behalf, fulfilling orders, administering contests, sweepstakes, and special offers, analyzing Site usage and other data, and running online advertising campaigns that display advertisements on the Site or on third party websites. These Service Providers may have access to your PII and other information that GiftFly collects, but they are not permitted to use it for their own purposes without GiftFly's expressed and authorized permission.
GiftFly may share, including with third party business partners and advertisers, information that does not specifically identify you, such as statistical information about usage of the Site and other aggregate information.
GiftFly may share your PII and other information that it collects:
If it is required to do so in response to a subpoena or a court order or to comply with the law.
If it has a good faith belief that disclosure is necessary to prevent fraud, intellectual property infringement, to prevent or respond to an actual or threatened security breach, or to otherwise protect the rights or safety of others.
If GiftFly is merged with or acquired by another company, or if the Site or all or a substantial portion of GiftFly’s assets is acquired by another company, your PII and other information may be transferred as part of the transaction.
If you have agreed to the sharing.
We may use your IP address to help diagnose problems with our server, and to administer our Web site. Your IP address is used to help identify you for the duration of a session and to gather broad demographic information.
As you browse the Internet, a trail of electronic information is left at each Web site you visit. This information, which is sometimes called "clickstream" data, can be collected and stored by a Web site's server. Clickstream data can tell us the type of computer and browsing software you use, the address of the Web site from which you linked to the GiftFly web site, and in some instances, your e-mail address. We may use clickstream data to determine how much time visitors spend on each page of our site and how they navigate throughout our site. We will only use this information to improve the GiftFly web site. Any collection or use of clickstream data will be anonymous and aggregate, and will not contain any personal information.
GiftFly understands the importance of protecting your PII. GiftFly takes reasonable physical, administrative, and technical steps to secure the PII you provide. For example, GiftFly secures its facilities, network, and servers, encrypts financial information and transmits it securely, and restricts access to PII to authorized personnel only. However, no security controls are 100% effective and GiftFly cannot guarantee or warrant the security of your PII.
If you do not want to receive GiftFly promotional emails you may opt out by clicking the "Unsubscribe” link at the bottom of any GiftFly promotional email. You can also opt out at any time by contacting us at www.giftfly.com or sending us an email at firstname.lastname@example.org or calling us at (800) 322-6201 and telling us that you do not wish to receive promotional emails.
There are certain emails that we must send to you regarding your account, account activity, and other business operations. You may not opt out of these emails.
We do not support the Do Not Track browser setting. Do Not Track (or DNT) is a preference you can set in your browser to let the websites you visit know that you do not want them collecting certain information about you.
For more details about Do Not Track, including how to enable or disable this preference, visit this Do Not Track webpage: https://termsfeed.com/do-not-track.
You can update or correct your PII by accessing your account on the Site. You can also contact us at www.giftfly.com or sending us an email at email@example.com or calling us at (800) 322-6201. Please tell us your name, address, and the PII that you would like to update or correct.
If you would like to delete your account or PII, please contact us at www.giftfly.com/privacy with your request. Please note that for legal and business reasons, we may need to retain certain records and information. In addition, some information may remain on back-up systems.
Effective date: 10/15/2012